Watch now : Scaling AI for success in Customer Value Management webinar
The use of AI and machine learning in customer value management (CVM) has huge potential. It offers communications service providers (CSPs) the possibility of creating more personalized communications and offers resulting in lower churn and improved cross-selling and up-selling. But for CSPs to successfully embrace AI in CVM they need to make sure that their data, and approaches to storing data, are in a fit state and to prepare for the inevitable impacts on roles and responsibilities within the marketing function.
This webinar explores in more detail the building blocks that CSPs need to put in place before they start to use AI and the benefits to CVM that will result.