Watch Exploiting social media data across the customer lifecycle webinar
Communication service providers (CSPs) spend so long working out how to compete with the big Internet companies that there is a risk they forget how useful they can be in better managing the relationship with their customers.
CSPs today mainly leverage social media platforms such as Facebook or Instagram for digital promotions. Operators may have their own Facebook pages but there is no real relationship between their customers and the Facebook page.
This webinar explores how CSPs can build stronger communications with their customers over social media channels in areas including customer acquisition, lifecycle management and customer support. We will also explore how to onboard social media partners to ensure that CSPs can fully exploit their capabilities.
